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Branding Identity Design
Lumina Brand Identity
Rebranding a sustainable energy startup to reflect their mission of a cleaner, brighter future.
The Brief
Lumina, a renewable energy provider, needed a brand refresh. Their old identity felt corporate and cold. They wanted something human, energetic, and optimistic.
Visual Direction
We developed a color palette inspired by nature—sunlight yellows, deep ocean blues, and leaf greens. The new logo is dynamic, representing kinetic energy and movement.
Deliverables
- Logo Design: A versatile mark working across digital and print.
- Brand Guidelines: A comprehensive style guide for consistency.
- Marketing Collateral: Business cards, letterheads, and social media assets.
Result
The rebrand was met with enthusiasm from stakeholders and customers alike, helping Lumina close their Series B funding round.